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The way nonprofits connect with supporters is changing fast. To stay effective in 2025, here are six key trends your organization should embrace.
Supporters want to feel valued. Personalization isn’t just using a donor’s name—it’s about tailoring messages to their interests. A thank-you email that mentions the specific program a donor supported can make a big impact. The more personal your communication, the stronger the relationship.
Attention spans are shorter, and video is taking over. Platforms like TikTok, Instagram Reels, and YouTube Shorts make it easy to share quick, engaging stories. You don’t need fancy equipment—apps like Canva and InShot can help. Supporters connect more with real, behind-the-scenes moments than polished productions.
New platforms like Threads and BlueSky are emerging, while engagement on Facebook and Twitter is changing. Instead of trying to be everywhere, focus on where your audience is. Share user-generated content—photos, videos, and stories from supporters—to build authenticity. Even a simple video of your team packing meals or running an event can bring people closer to your mission.
In-person events are great, but adding a virtual component allows more people to participate. Live-stream key moments, host virtual networking, and create ways for remote supporters to engage. This makes your events more inclusive and impactful.
Instead of just telling stories, invite supporters to share their own. Feature donor testimonials, volunteer highlights, and personal impact stories. This builds trust and strengthens relationships.
By following these trends, your nonprofit can grow its support base, strengthen relationships, and increase its impact in 2025. Stay flexible, stay authentic, and keep your mission at the center of everything you do.
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