Client Background & Challenges:

The Challenge: Engagement Without Action

"Legacy Preservation Organization*" had strong values and a loyal audience. But very few visitors were taking the next step toward giving. Their website wasn't designed to guide movement, and supporters were missing the emotional connection needed to confidently donate.

The organization saw:

Low click-to-donation engagement
Short visit times on key pages
Struggles to showcase real impact stories

People cared, but they weren’t converting.

Key Strategies and Tools Implemented

Our Approach: Turn Interest Into Involvement

We rebuilt the digital donor pathway with a focus on three conversion levers:

1️. Story-Driven Proof
We created a testimonial library highlighting individual transformation. This was intended to express the "why" behind what they were trying to accomplish and help shift the emotional investment of their audience.

2️. Interactive Small Actions
We introduced custom quizzes that moved visitors from interest into small actions that guided them on the donor pathway and increase general intent to give.

3️. Audience-Aligned Messaging
We ensured the right content reached the right supporters on their preferred platforms, so high-intent traffic followed clear giving pathways.

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Results and Measurable Outcomes

Measured Outcomes in 90 Days

Within the first quarter after launch, donor engagement showed clear conversion momentum:

+20% increase in click-through traffic to donation-related pages - More supporters moved from curiosity through the designed donor pathway.
+40% increase in time spent on high-intent donor sections - Longer engagement signals stronger trust and significantly higher likelihood to donate.
+25% rise in returning visitors taking a next action - Supporters didn’t just stop after their curiosity was satisfied, they came back ready to go further down the donor pathway.
Stronger movement into the recurring donor pipeline - Improved conversion moments created more predictable and sustainable revenue growth.