Case Study: Enhancing Team Performance at a Rapidly Growing Education Center

By implementing these strategies, we successfully enhanced the team's efficiency and harmony. The new approach to task allocation and performance management not only reduced the workload but also played a crucial role in boosting the overall effectiveness of the copywriting team.

Client Background & Challenges:

A nonprofit organization, referred to as "Education Center" faced challenges with its growing personnel, primarily due to a lack of a robust hiring process. This led to new hires not meeting expectations, impacting overall team performance and efficiency, specifically in the copywriting department.

Project Goals and Objectives:

The primary goal was to increase the output of the copywriting team while maintaining a healthy work-life balance and a positive work environment. The focus was on optimizing the performance of both new and existing employees.

Strategies and Tools Employed by Britespur Solutions:

Employee Expectations Dialogue: Initiated a conversation with the new employees to set clear expectations and gather their input on performance improvement.
Performance Improvement Plan: Collaboratively developed a plan with the copywriters to help the new employee stay on track.
Work Distribution Process Development: Implemented a new process for distributing work more effectively among the team.

Obstacles and Solutions:

Lack of Team Support: Addressed by communicating the overall impact of the new hire on team efficiency and morale.
Managerial Resistance: Overcame managers’ inclination to dismiss the new hires by emphasizing the resources already invested in the hiring process.
Process Clarity: Established a clear and effective process with defined expectations for all employees.

Outcomes and Results:

Revised Content Distribution: Established five categories of copywriting content with each writer responsible for 15% of each category:
- Long-form digital content
- Short-form digital content
- Long-form print content
- Short-form print content
- Video/podcast transcriptions
Workload Optimization: Adjusted content quantity and length, allocating tasks based on each copywriter’s strengths and experience. The seasoned copywriters focused on long-form content, while the new hires took on shorter content, aiding in quicker acclimatization to the company's style.

*With many of our clients we sign an NDA or a privacy agreement. Therefore, in order to respect the clients privacy we have replaced the name of the client.